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Players look at their phones during a "Pokemon Go" event at Memorial Stadium in Lincoln, Neb., Thursday, July 14, 2016. Nebraska Athletic Department officials opened Memorial Stadium for two hours Thursday to accommodate "Pokemon Go" players eager to capture animated monsters at the venerated field.Just over four years ago, "Pokémon Go" launched for smartphones and sparked a worldwide phenomenon.
With tens of millions of players around the world, "Pokémon Go" has been a smash-hit success: Players have spent nearly $4 billion on the game across the last four years,As the years have gone on, player spending has actually increased — 2019 was the game's biggest year since launch, with nearly $1 billion spent.In July 2016, "Pokémon Go" sparked a worldwide event: Millions of people all over the world were suddenly outside in droves, capturing Pokémon.
As the years have gone on, that all-encompassing level of interest has dissipated. But millions of people are still actively playing "Pokémon Go," and those millions of players have continued spending money on the free-to-play smartphone game.REUTERS/Mark KauzlarichDespite costing nothing to play, "Pokémon Go" makes money by charging players for in-game items.
It's those optional purchases that drove nearly $4 billion in sales across the last four years — players buying Poké balls, and other consumable items.
You mean, sad gits spent nearly $4 billion....
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