Cracker Barrel recently tweeted: "Who said s'mores can only be made with marshmallows? Introducing: #SavorySmores." I say that s'mores can only be made with marshmallows. And, even if you allow for some slight variations, there is no way that this charcuterie spread is a so-called savory s'more.
This photo has literally nothing to do with s'mores. None of the ingredients are used in the classic s'mores recipe of graham crackers, chocolate, and marshmallows. I guess you could say that the crackers are a common element, but graham crackers and Triscuit-style crackers are basically as different as you can find in terms of texture, flavor, and aesthetic.
If the cheese brand made this argument, LeClair said, she would be mad. I agreed that I would be similarly enraged. In fact, the Merriam-Webster definition of s'mores is a pretty solid one: "a dessert consisting usually of toasted marshmallow and pieces of chocolate bar sandwiched between two graham crackers."
After Cracker Barrel's tweet ruined my afternoon on Thursday, I reached out to Kraft Heinz for comment, asking "why this cracker/meat/cheese combo was termed a 'savory s'more.'" Lynne Galia, the head of communications for US brands at The Kraft Heinz Company, responded on Friday.
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