Luxury designer Virgil Abloh is teaming up with Mercedes-Benz - Business Insider

For the new creative endeavor entitled Project Geländewagen, Abloh was tasked with producing an exclusive piece of artwork inspired by the German automaker's lineup of luxury SUVs. The multi-hyphenate — best known as the founder of Off-White and the chief menswear designer at Louis Vuitton — worked closely with Gorden Wagener, Mercedes's chief design officer, to see it through.

"Mercedes-Benz is a brand that stands for luxury and exceptional performance," said Abloh in a press release. Leaning heavily into a car analogy, he called the collaboration "a perfect chassis to interject modern artists' ideas of what the future can be stylistically, within conceptual car design." The venture comes at a crucial time for Mercedes, as the brand tries to expand its reach. "I don't see us as an automotive company so much but more of a lifestyle and luxury brand as our work goes way beyond cars," Wagener told Wagener believes that Project Geländewagen is a natural extension of the Mercedes brand. "One major reason for our success story is our aesthetic soul and the unique style of our house.

"It's an opportunity for us to use all that creative power that we're getting out of these projects and see how we can redefine what a digital event could look like," she told the fashion industry trade. "We have chosen an approach with distinctive storytelling. Basically, we take the audience to our journey and to Gordon and Virgil's creative minds." With those two ports, that's a journey we'd be willing to take.

Finally all of the engine components will be labeled so I know where the carburetor is

CarreraManciati

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Leisure Travel Vans 2021 Unity RV built on a Mercedes-Benz Sprinter - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Check your links discount pharmacy viagra https://viagarag.com - best price viagra viagra at young age viagra compare pfizer viagra pills effects double dose viagra
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

Time-management tips from a top luxury real-estate broker in Manhattan - Business InsiderAn NYC broker sold over $1 billion of luxury real estate in the past 5 years. She has 3 simple hacks for staying organized while juggling multimillion-dollar clients and working 12-hour days.
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

Searchable database of Business Insider pitch decks - Business Insider[Thread] Startups convince investors to fund their ideas using pitch decks. Business Insider regularly seeks out and publishes these decks to give readers an inside look at how successful companies persuaded investors to fund them. For the first time, these decks—presentations that combine slideshows with storytelling—have been combined into a single, searchable library that you can explore. 👇
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

SUCCESS INSIDER: Big 4 salaries, career success, LinkedIn - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. I doubt they are remunerated so handsomely for their honesty and integrity.
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »