Uber is buying a taxi software company to expand its foothold in the UK

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The deal will allow Uber to use Autocab's marketplace technology to connect users with local taxi operators.

Called iGo, the software was originally developed by Autocab to help taxi operators compete with ride-hailing apps like Uber.

Though Uber has a big foothold in the U.K. — particularly in London — it still only operates in 40 towns and cities. With its acquisition of Autocab, the company is aiming to fill the gaps by expanding to 170 regions. "Autocab has worked successfully with taxi and private hire operators around the world for more than thirty years and Uber has a lot to learn from their experience," said Jamie Heywood, Uber's regional general manager of Northern & Eastern Europe.

"We look forward to working with the Autocab team to help local operators grow and provide drivers with genuine earnings opportunities."

 

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Uber must be desperate. They tech company buys now taxi competitors :)

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