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Vix execs talk challenges of expanding AVOD streaming service globally - Business Insider

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Spanish-language streaming service Vix explains the challenges of expanding the AVOD market internationally and how it plans to grow revenue by 40% in 2020

Vix launched its AVOD service in both the US and Mexico last year, but held off on pushing into the lucrative streaming market of Brazil because of the language barrier.

Vix went to some of the same content owners it licensed Spanish-language movies, series, and novelas from to acquire Portuguese-language programming. Attracting local advertisers can be another challenge for ad-supported platforms expanding into new markets. The concept of AVOD is still relatively new outside of the US.

 

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