Harley's activist investor backs business reboot strategy

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An activist investor who shook up Harley-Davidson Inc earlier this year said he is impressed with the changes initiated by new Chief Executive ...

An activist investor who shook up Harley-Davidson Inc earlier this year said he is impressed with the changes initiated by new Chief Executive Jochen Zeitz to turn around the 117-year-old motorcycle company.

Zeitz, who took the reins in February, is rebooting Harley's business by shifting the focus back to big bikes, traditional markets like the United States and Europe, and older and wealthier customers. Impala bought 1.2 million Harley shares in the quarter through June, increasing its stake to 2.52per cent from 1.73per cent in the first quarter of the year.

 

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