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Bayer Agrees To Buy Personalized Vitamin Company Care/of At $225 Million Valuation

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Pharmaceutical company Bayer AG has agreed to buy a majority stake in online personalized vitamin and supplement startup Care/of at a $225 million valuation by ElanaLyn

KEY FACTS

Bayer spokesman Dan Childs told Bloomberg it is an “important milestone” for both companies, but declined to disclose the financials.

 

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