Patrick Coffee and Sean Czarnecki broke the news that PR software giants Cision and Meltwater are planning to merge. The Justice Department's antitrust division has probed the potential tie-up, asking how the deal might affect competition and pricing in PR software.
Cision and Meltwater are software-as-a-service companies that PR agencies like Edelman and giant companies like Google use to distribute press releases, create email lists of journalists and influencers, and monitor media coverage for their clients. Some sources expressed concern that a merger of the two companies would staunch competition and effectively create a monopoly. "What I see as harmful is they keep high-level prices and enforce longer term contracts and make them harder to get out of," said an executive at a Cision competitor who was contacted by the Justice Department.Tanya Dua reports that Ashley Miles is launching a new consulting firm called Franklyn West.
The firm claims that it can speed up the business planning process for clients from up to six months to four weeks.
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