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The 100 People Transforming Business series showcases leaders driving innovation in the ... - Business Insider

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The pandemic has accelerated retail ingenuity, and changed the 'store' experience across the board. In partnership with ING_news

Jeff Greenberg/Universal Images Group via Getty Images

The pandemic and the racial reckoning that coincided with it changed the timetable, but the most successful people in retail were already looking far beyond the next decade.Take Cassi Pittman Claytor, a sociologist who's made research on retail racism her life's work. Her work has never been so in demand. Companies looking to prevent racist incidents, or to perform much-needed PR after one, go to Pittman Claytor for help.

The resale industry ties in nicely to two growing themes among consumers — a need to make money and a desire to be more environmentally conscious.

 

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