A journalist takes a picture of a screen showing real-time data of transactions at Alibaba Group's 11.11 global shopping festival in Beijing, China.A group led by Coresight Research and rewards app Shopkick is hoping to save the holiday shopping season with a new festival called "10.10," taking place on October 10.
By offering discounts on October 10, the group is hoping to elongate the holiday season and mitigate potential issues with shipping and fulfillment.A group of retail insiders are banding together in an effort to save the holiday shopping season — as the industry weathers a year unlike any before. The occasion is a nod to China's massive Singles' Day shopping event, which happens on November 11 each year. In 2019,, according to Alibaba, which hosts the 24-hour shopping extravaganza.
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