By now, the fashion industry’s harmful effects on the environment are well-known. With natural resources being used faster than they can be renewed, and more clothing produced by brands than ever before, the environmental impact of the industry, as it currently operates, is catastrophic. “In the U.S.
, a sustainable brand consultant and stylist, confirms that today’s consumer wants to make better choices: “People do understand the need to shop sustainably. Conceptually we know it's the right thing to do, but access to responsible brands is not always readily available.” She points to price as one of the biggest factors that deters shoppers from buying sustainable fashion, which is typically more expensive to buy new.
, says. “When a brand knows that it can make a profit while making a difference, it's a win-win situation.”So then what does a genuinely sustainable brand look like? “Being truly sustainable varies by region and it's not a one-size-fits-all label,” says Dittmer. “Personally, before working with or recommending any brand, I always consider the three Es — economics, environment, and ethics — that go into the creation of a new product.
In addition to using organic fabrics, Miro uses upcycled and vintage materials — something that’s become increasingly popular with brands looking to combat waste. “Upcycled fabrics are fabrics that have already been created by other brands. They’re essentially waste, they're leftover fabric that wasn't used.
With items manufactured in other countries from the point of purchase, there is also the issue of CO2 emissions. “Moving things around takes a lot of energy and our current global logistics system is still powered by a lot of fossil fuels, which has a material contribution to global warming.
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