Although many brands sell a hybrid first before diving into EV production, Rolls-Royce CEO Torsten Müller-Ötvös told Automotive News Europe that his company will skip that step and go straight to an all-electric car. Rolls-Royce doesn't do things halfway, and Müller-Ötvös said electric power "fits perfectly" with the Rolls-Royce brand, since it's "silent and torquey.
The brand's first EV is already in development and could take the place of the Wraith and Dawn models, Automotive News Europe reported. But it isn't about demand, Automotive News Europe reported. Rolls-Royce's plans to get into the EV game come directly as a result of the strict emissions regulations set to arrive in the near future.
"There is no demand from customers but we need to be in a position to sell them a car if legislation forbids them from driving a combustion engine car into the center of a city," a company spokesperson told the outlet. Rolls-Royce won't be the first super-high-end car brand to change up its business as emissions laws tighten.
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