A day in the life of a professional namer for major brands, companies - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 52 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 51%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

JOB DIARY: A day in the life of a professional namer, who gets paid to brand major companies and products and spends 2 weeks at a time in a 'creative' phase of brainstorming names (by shmabbywolfe)

This process still requires a ton of creativity on Shore's part. First, he has to decide what to feed to the engine. Then, once he gets those keywords and terms, he has to train the neural networks on them.

"I wanted to get a taste of what [their customers] experience," he said. "What is it that they crave when they go out fishing or do any of these other kinds of outdoor activities? Some of that's going to be intuitive — I like the outdoors as much as anyone — but some other things I just really want to experience firsthand." For example, Shore once renamed an architecture firm from Pollack Architecture to Rapt Studios.

Shore said he tends to work "abnormal" hours. "Every day is 'Blursday,'" he said. "I tend to be more productive in the morning, but lately I've been naming into the night." Sometimes he'll take calls in the evenings or on weekends to accommodate his clients based in Asia. This means that it'll never become obsolete due to changes in culture or technology. A company called "8-Track Now," for example, would've made a lot of sense back in the mid-1960s to mid-1980s, but today it would fall short.

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.
이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 729. in KR

대한민국 최근 뉴스, 대한민국 헤드 라인

Similar News:다른 뉴스 소스에서 수집한 이와 유사한 뉴스 기사를 읽을 수도 있습니다.

Photos: Take a look inside John Legend and Chrissy Teigen's new home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Cheap compared to Jeff Bezos’ house. Or the 1bil$ House in India :3 And on the same day John went on TV to announce that people should move out of America because orange man bad.
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

Inside Donald Trump's 8 properties, from New York to St. Martin - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Damn I want to be like Trump!! Owns or owes on? Trump 10 yıldır hiç vergi ödemedi
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

Target's Deal Days set for October 13 and 14, the same as Prime Day - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

Ray Dalio to speak at the Business Insider Global Trends Festival 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »

The rising stars of brand marketing - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. milishah is the bestest!!
출처: BusinessInsider - 🏆 729. / 51 더 많은 것을 읽으십시오 »