Shopify President on turning your side hustle into full-time business - Business Insider

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Use this checklist from Shopify's president to determine when it's time to make your side hustle your full-time business venture

But it's not always clear when it's the right time to leave your "day job" to focus on growing your business. It's both an exciting opportunity and a major risk.

In an interview with Business Insider, Finkelstein said it's important for entrepreneurs to establish when they will go "all in" with their business. "Your side hustle may actually be your life's work and your nine-to-five may just be something that you are doing in anticipation for doing your life's work full time," he said. "Having a side hustle in perpetuity actually is not in an entrepreneur's best interest.

Quitting your full-time job to pursue your business often depends on the number of people in your household, when you plan to retire, healthcare, how your family's quality of life will change, and how much you have in savings, as well as many other factors. One mistake entrepreneurs often make, Finkelstein said, is not defining their timeline at the start. Too many end up pursuing their side hustles indefinitely and stunt their own growth.

 

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