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Netflix doubles down on efforts to tap African market (VIDEO) | Malay Mail

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SAN FRANCISCO, Oct 10 ― With 193 million subscribers in over 190 countries, Netflix seems to reign supreme in the streaming world. However, the Silicon Valley giant is struggling to break through on the African continent, where it's been present in 54 countries since 2015. Netflix is now doubling...

Netflix is currently trialing mobile subscription plans for African countries in a bid to boot users in the continent. ― AFP pic

According to data from Digital TV Research, the streaming service only counts 1.4 million subscribers on the African continent. In comparison, the South African pay-TV operator, MultiChoice boasts almost 20 million subscribers in 50 African countries. This difference is partly explained by the high cost of Netflix subscriptions relative to the purchasing power of African households.

After being trialed in Egypt and South Africa, these mobile subscriptions have now launched in other African countries, such as Nigeria ― a country heading for 101 million mobile internet users in 2021.

 

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