TikTok, in particular, has given rise to a new type of skincare influencer focused on affordability and the non-glamorous side of beauty. On TikTok, #While many skincare influencers were focusing on Instagram and creating "aesthetically pleasing photoshoots," Yuh went a different direction, he said. His TikTok content is centered around comedy and accessibility — a notion that skincare can be fun, instead of intimidating.
Because of this, negotiating TikTok brand deals takes more work than Instagram collaborations, Yuh said. But for his more comedic sketches, like his recent TikTok of him crying in the shower over St. Ives , those usually only take an hour, he said.
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