Become an InsiderNetflix's meteoric international subscriber growth in 2020 is starting to stall, suggests data from analytics firm SimilarWeb that was shared exclusively with Business Insider.
Netflix, which reports earnings for its third quarter on October 20, warned that a slowdown in subscriber growth was coming, after the pandemic drove record rises in subscribers during the first half of the year.Netflix's meteoric international subscriber growth in 2020 is starting to stall, data from the analytics firm SimilarWeb that was shared exclusively with Business Insider suggests.
The third-quarter data suggested that, while fewer people canceled their Netflix subscriptions during the period, Netflix's international subscriber growth also fell below the levels this time last year. Netflix did, however, alienate some subscribers in the US during the third quarter. Earlier SimilarWeb datain mid-September, coinciding with the release of the controversial film, "Cuties." But traffic to the page returned to normal levels after a few days.
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