Edelman's revenue rebounds, how WarnerMedia markets HBO Now, and new data about YouTube's most-popular videos.Sean Czarnecki reports that Edelman CEO Richard Edelman said his PR firm has recovered half of its decline that stemmed from the pandemic through creative work for brands like Unilever that is traditionally done by ad agencies.
Christine Miller, director of campaign management for HBO Max, said that free-trial users who watch multiple shows and movies, and those who watch on more than one device, are the most likely to become paying subscribers. She uses push and email notifications to encourage people to open the app as soon as they register for a free trial.
The content of the messaging changes based on what people watch. Someone who watches Selena Gomez's cooking show "Selena and Chef" may get recommendations for other young-adult shows like "Love Life" or "Friends." Someone who can't decide what to watch might get an email that shows different movies and series on the platform.
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