for free. But the company's push to enlist employees as "crew ambassadors" is new, and showcases one way that brand marketers are leaning into their employees' behind-the-scenes content rather than shying away from it.
"Dunkin' restaurants are independently owned and operated, and franchisees set their own policies around crew members posting videos to social platforms," the company said. "Crew Ambassadors participate with the consent of their employer." A teeth-whitening brand studied TikTok's algorithm to decide which influencers to hire and ended up gaining 100,000 followers in a week
Leaked campaign brief shows the video ideas Cash App pitched to TikTok influencers, including 'when you win a bet by doing something dope'
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