One of the recent search features tested by Amazon shows images of specific brands and products within the autocomplete predictions of the search box. Another test that ended last month showed a link to a Prime-eligible product page as one of the top autocomplete suggestions. For some search queries, Amazon gave links to individualwithin the search box. It's unclear how exactly Amazon determines what product or brand to show up as one of the autocomplete search recommendations.
The email said Amazon wants to improve what it calls "mission-awareness search," or a better understanding of search queries to increase the chances of an immediate purchase. For example, if the shopper types in the letter "N" in the search box after having searched for a camera, Amazon would automatically suggest Nikon cameras within the search box.
Many of these features have already been implemented in Amazon's search bar one way or another, but the goal is to make them even more effective as they are still relatively new, a person familiar with the thinking said. Amazon is also betting big on visual search technology, such as augmented reality, according to one of the documents. The company projects, a new feature it rolled out last year that allows users to find a fashion item by simply uploading a photo to its app, to generate 10 million search queries per month by December 2020, a significant jump from the 370,000 searches it saw in July 2019, it said. Amazon plans to add video capabilities to StyleSnap, and projects the service to drive $1.
"This really locks sellers into a [Fulfillment by Amazon] relationship without any other real options if they want to succeed on Amazon," Boyce told Business Insider.
Getting on mind is attracting strategy. But getting on nerves is repelling. That's Customers psychology.
Amazon at $4k a share? I believe it.
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