The Big Business of Activism

a four-year-old nonprofit that pays criminal bail and immigration bonds for those who can’t afford them. At the time of Floyd’s death, MFF was operated by two staffers and a rotating cast of volunteers on an annual budget of about $100,000. As protests spread, MFF mobilized, earmarking $10,000 to cover bail for arrested demonstrators.

Smith is one of the many activists turned organizational architects birthed from our politically and socially charged culture. In the past decade, a slew of new groups have sprung up organically after an issue, a call to action, or even a wonky spreadsheet has exploded on social media. To name a few: Black Lives Matter, the Women’s March, #MeToo, March for Our Lives, Indivisible. Existing organizations like MFF have been thrust into new territory.

When progressive advocacy group Indivisible decided to form a national organization out of a widely circulated Google Doc on congressional aides, Ezra Levin had to hire an outside consultant to convince his cofounder , Leah Greenberg, that she would be effective as co-executive director. “It was terrifying on every possible level,” she says of the early months, during which she and Levin barely slept and each lost 20 pounds.

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