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China drafts rules to govern its booming livestreaming sales industry | Malay Mail

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BEIJING, Nov 13 ― China's internet watchdog has drafted rules for the first time to regulate the country's livestreaming marketing industry, stepping up scrutiny on e-commerce marketplaces belonging to the likes of tech giant Alibaba Group and JD.Com. Last week China published draft regulations...

Friday, 13 Nov 2020 07:58 PM MYT

Last week China published draft regulations aimed at preventing anti-monopolistic behaviour by internet platforms which wiped hundreds of billions of dollars off the value of some tech giants including Alibaba and Tencent. But the industry has also come under fire with some shoppers and brands accusing some livestreamers of misrepresenting products or faking sales numbers.

 

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