In fact, the company said its search engine rankings had already been "adversely" affected by Google launching its own price comparison tools for travelers.
Airbnb noted in the filing that a drop in visibility in SEO and a reduction of traffic to its platform from Google could require it to increase its paid marketing spend, pushing up its customer acquisition costs. This certainly isn't the first time travel companies have voiced their concern about Google encroaching on their territory, either. Rivals have beenIn fact, last week, a coalition of travel and accommodation companiesdemanding it take antitrust action against Google. The company, they argued, had expanded into areas such as Google Flights and Google Travel at the expense of competitors.
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