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Industry Icon Leonard Lauder's Best Advice for Beauty Entrepreneurs

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Leonard Lauder’s memoir, 'The Company I Keep: My Life in Beauty,' is filled with memories from his lifelong work at Estée Lauder Companies and is out today.

Whether it’s post-Great Depression or mid-COVID recession, there’s still room for bright ideas. “Launching a business—especially during the darkest days of the Depression—took a combination of commitment, creativity, charisma, and chutzpah,” Lauder says. “My mother had all four.” The business started with the Super Rich All-Purpose Cream, which Estée and her uncle mixed up in her apartment kitchen.

 

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