The owner of Sports Illustrated sees it as a licensing gold mine - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 26 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 14%
  • Publisher: 51%

대한민국 뉴스 뉴스

대한민국 최근 뉴스,대한민국 헤드 라인

Sports Illustrated's new owners think there are big dollars to be had in branded supplements and swimsuits — but not so much in magazines

, or approximately 30 employees, because of pandemic-related economic stresses, and the sports shutdown.

Fans of the magazine, as well as the magazine staff, might argue that by focusing on merchandising and making cuts to the newsroom staff, ABG and Maven are not prioritizing the quality journalism that gave Sports Illustrated its marketplace value in the first place. But to Rosen, the journalism and the merchandising aren't competing avenues.

"We're looking to create sort of a virtuous cycle where content drives commerce, and commerce leads to more content," Rosen said.

 

귀하의 의견에 감사드립니다. 귀하의 의견은 검토 후 게시됩니다.

wow

이 소식을 빠르게 읽을 수 있도록 요약했습니다. 뉴스에 관심이 있으시면 여기에서 전문을 읽으실 수 있습니다. 더 많은 것을 읽으십시오:

 /  🏆 729. in KR

대한민국 최근 뉴스, 대한민국 헤드 라인