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Camila Coelho is on her way to building a beauty empire - Business Insider

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Camila Coelho went from working the Dior counter at Macy's to attending Dior dinners in Paris. Here's what she learned about launching a new business in 2020.

Pieces from the Camila Coelho Collection currently sell for about $100 to $350 in sizes XXS to XL, exclusively on Revolve.

To ensure she is staying in tune with her consumer demands, she said that she simply listens to what they want and don't want from her. "I want my fashion line to be known for pieces that are not only chic," she said. "But that our Camila Coelho girls cherish for a lifetime." To market the company amid the pandemic, Coelho said she had to think outside the box, and began to consistently post videos of herself online, showing her millions of followers how she would use her own products. That was one of the main things she learned from her days as a YouTuber — consistency is key.

 

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