The top 27 software companies serving the public relations industry - Business Insider

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The top 27 software companies serving the public relations industry

of Quid in early 2020 that combined Netbase's social media analytics with Quid's AI-driven text analytics.that it collects data from social media posts, consumer reviews, product reviews, news articles, and other sources to help clients stay on top of business trends and competitors.

Most of NewsWhip's revenue comes from PR agencies like Brunswick Group and MSL, but its tech is also used by media companies, brands, governments, universities, and nonprofits. Launched by MDC Partners' PR agency Kwitten in October 2020, it analyzes journalists' coverage to help clients like Ironman predict which journalists to pitch a story to, how much the story will spread, and how it'll be covered.

Signal AI analyzes information from regulatory, social media, broadcast, radio, and alternative data sets like SEC filings and net promoter scores. The 120-person company has grown revenue more than 50% three years in a row. Most recently, SocialChorus sold a majority stake to Sumeru Equity Partners for $100 million.Founded in 2009, Talkwalker is a social listening and analytics company used by more than 2,000 brands and agencies.

Political campaigns often hire TVEyes to monitor ad content and keep tabs on their opponents' moves, but the company is also used by Fortune 500 brands and global media agencies. The company's technology also powers other PR software companies like Cision, Meltwater, and Burrelles.

 

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