"Just one or two paid partnerships a month can pay for daycare or pay for a car payment," Kovach said. "So having that little business on the side, it truly does make a big difference for our family — and this year, especially.""At first, it was pretty much 100% gifted stuff in exchange for posting," she said.
Gigi Kovach creates content on Instagram focused on lifestyle, her family, and local travel in Florida.Kovach bases her rates on her average reach, engagement rate, and statistics such as swipe-ups and sticker taps on her Stories.
After she pitches a brand — and it lands — she'll go back and forth with the company negotiating rates and discussing deliverables.Here's a recent version of an email template Kovach uses to pitch brands:My name is Gigi Kovach, and I'm the social influencer behind @gigikov on Instagram and my blog,I'm reaching out as a lover & customer of your brand, and I'm confident that I could come up with beautiful content to help you promote your business.
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