Its 12 million customer base is able to customise card purchases with both their own words and images.Paperchase
filed a notice of intention to appoint administrators earlier this month, placing 1,500 jobs at risk, after its stores were forced to close during the latest lockdowns. Moonpig boss Nickyl Raithatha said:"As the leaders of the accelerating shift to online, now is the perfect time for us to bring the company to the public market."The company is chaired by former WHSmith chief executive Kate Swann - brought in her her experience of running a listed company.
Moonpig is not only targeting an expansion of its customer base but also trying to position itself as a technology business, using customer data and predictive technology.
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