It has found particular success in e-commerce and retail partnerships with brands like Nordstrom. Visit the Business section of Insider for more storiesSweaty Betty, the buzzy UK-based athletic wear company, has its sights set on international expansion — with a particular eye on the US, the brand's fastest-growing market.
Founded in 1998 as a"design-driven activewear brand focusing on its mission to empower women via fitness," Sweaty Betty has spent the past two decades cultivating a loyal fanbase of female consumers. The company – best known for its vibrant, patterned leggings designed for everything from running and yoga to lounging around the house — sells a pair of its most popular product, the"Power Legging," every 60 seconds.
"[In the 1990s], you had the Nikes and the Adidases and folks who had tremendous performance and technical products but weren't necessarily able to achieve the same style and femininity that you find in activewear today," Strauss said."That was really the goal. There's so much market opportunity to just serve that active woman's wardrobe.
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