, a brand that honors the world's first known African-American master distiller, and its all-female leadership team are smashing stereotypes and shattering glass ceilings.
"I think that we did something that hadn't been tried before, which was to essentially say, listen, what we're making is good enough for everyone and we want to bring everyone to the table ... and we've seen a great deal of success, I believe, because of that," said Weaver, the first African American woman to lead a major spirits brand.
Weaver debuted Uncle Nearest Premium Whiskey in July 2017, and in less than two years the company expanded into all 50 states and 12 countries. According to IWSR Drinks Market Analysis, Uncle Nearest was one of the top-five fastest-growing U.S. whiskeys in the country, in terms of volume growth, between 2018 and 2019.
Katharine Jerkens, the senior vice president of global sales at Uncle Nearest, told CNBC, "Based on our data, we are seeing that the Uncle Nearest customer is about 50% women. ... When we launched Uncle Nearest, the average whiskey/bourbon drinker was made up of about 30% women, overall."," Weaver said she was optimistic that the 50% figure would continue to grow.
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All my nieces like Neat Uncle Nearest and a good cigar. 🥃
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