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ITV Invests $2.74 Million in Location Technology Company What3words

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The deal with the start-up, which divides the world into squares and gives each its own three-word identifier, was the first in its ITV AdVentures Invest media for equity initiative

U.K. TV giant ITV has acquired a £2 million stake in location technology company What3words in return for advertising inventory.

To show how What3words work, ITV mentioned the example of the front door to its head office in London, which the start-up describes with the words: drama.keen.buyers. What3words is available as a free app to consumers. Clients of the company include auto brands Mercedes-Benz and Ford, and delivery/e-commerce platforms, such as Hermes and BJS."In addition, hundreds of emergency control rooms in markets as diverse as the U.K., India, North America and South Africa use the technology on a daily basis to reduce search times," according to ITV.

 

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Would that new technology allow us to locate this aunt more easily? hahahha

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 /  🏆 411. in KR

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