This Old Thing? The RealReal's New Upcycled Luxury Collection Could Change the Industry

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The uber-popular consignment shop has partnered with fashion houses including Balenciaga, Jacquemus, and more to create one-of-a-kind upcycled pieces in an effort to make luxury greener.

Balenciaga coat, upcycled by Atelier & Repairs, from the RealReal ReCollection 01, $1,950; Richer Poorer top, $34; Tibi pants, $495; Bernard James necklace, $1,650; Feiyue sneakers, $25The RealReal, the quickly growing digital consignment store and fashion editors’ best-kept shopping secret, is now expanding its second-life fashion enterprise with its own

The result is an entirely new one-of-a-kind item that maintains the integrity of the original creation while adding value to something that would likely be discarded otherwise. James Rogers, the RealReal’s director of sustainability, says this is essentially upcycling 101. “This is taking those items that would most likely be destined for the landfill or downcycling and actually upcycling them into newer items that have more value than the original.

Base Range bra, $59; Simone Rocha skirt, upcycled by Atelier & Repairs, from the RealReal ReCollection 01, $1,295; Bernard James necklace, $1,650; Brother Vellies socks, $35While McCartney upholds an industry-wide reputation as a pioneer in sustainable luxury fashion, the participation of other brands that are at different stages of their sustainability journey will ultimately be what generates the buzz.

LEFT: Dries Van Noten vest, upcycled by Atelier & Repairs, from the RealReal ReCollection 01, $745; Richer Poorer top, $34; Brother Vellies socks, $35. RIGHT: Balenciaga shirt, upcycled by Atelier & Repairs, from the RealReal ReCollection 01, $525; Base Range bra, $59; Hanro boxers, $74; Bernard James necklace, $1,650Welch appreciates that these big-name brands want to be involved in this conversation but believes much more must be done.

 

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Nope they selling fake goods

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