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Hootsuite Acquires Heyday, a Conversational AI Company, for $48 Million

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Social-media marketing platform Hootsuite said it is acquiring Heyday Technologies, an artificial-intelligence company that offers chatbots, for $48 million

Hootsuite Inc., a social-media marketing platform, said it is acquiring Heyday Technologies Inc., an artificial-intelligence company that offers chatbots, for $48 million.

Vancouver-based Hootsuite lets companies track social-network channels to see what people are saying about their brands and respond in real time.

 

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