Column: Want to read a tech company's user agreements? Got 90 minutes to spare?

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A study found that most people will need over an hour to get through the user contracts and privacy policies of some of the biggest names in the tech world. Davidlaz's column outlines why that's a problem 👇 (latimesopinion)

As a baseline, this column runs about 1,000 words. According to Words to Time, the average person will finish reading it in less than eight minutes.

The worst of the worst is the e-commerce platform Shopify. According to Reboot, the typical user will have to spend 77 minutes poring over the company’s contract, a.k.a. its terms of service.The most time-consuming privacy policy, meanwhile, belongs to online payment processor PayPal. You’ll need to set aside 53 minutes to fully understand what the company does with your personal information, according to Reboot.its user contract will require 92 minutes.

“Rarely if ever,” he replied. “Some bad actors may try to use these tactics. But for the most part, I think it’s done to avoid frivolous litigation and reduce business uncertainty.”“Do companies deliberately do this so that most consumers won’t read them?” asked Audrey Guskey, an associate professor of marketing at Duquesne University. “You bet they do.”by Pew Research Center showing that just 9% of U.S.

 

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