, a new boutique record label to support the independent Arabic music community in Saudi Arabia, the Levant and the Gulf area. According to the announcement, the “wholly independent” record label will act as a creative, accelerator and educational hub to empower musicians, songwriters, producers, and content creators to tell their stories regionally and globally.
Shridhar Subramaniam, Sony Music’s president of corporate strategy and market development for Asia and the Middle East, said, “We are thrilled to announce the launch of Vibe Music Arabia as a new label for independent Arabic artists – combining Sony Music Entertainment’s unrivalled regional teams with dedicated resources and Anghami’s best-in-class services and technology, to help foster long-term partnerships and deliver global success for the next generation of Arabic artist talent.
“At Anghami we are proud of our deep-rooted Arabic origins,” added Anghami co-founder and CEO Eddy Maroun. “We see so many talented artists and songs emerge daily from this region and believe there is a real opportunity for a boutique label to foster these fast-growing music communities and help develop their craft. Now is the perfect time for Vibe Music Arabia.” as president to lead strategy, technology, and operations for the business.
“David has played a key role in building some of the most impactful digital marketplaces in the world. We are excited that he has joined the UnitedMasters team at such an important inflection point in the music industry and as UnitedMasters continues to scale,” said founder/CEO Steve Stoute. “As technology continues to lower the barriers to entry, UnitedMasters is becoming the go-to platform for millions of artists to realize the promise of the creator economy.