curling ribbon. Although it's possible the show used one of the many look-alike versions available on Amazon, it was still a shining moment for Elkouby, who didn't know about the episode beforehand. WarnerMedia Studios, which owns HBO, did not respond to Insider's query before publication.Elkouby said her company does its marketing in-house and direct messages anywhere between 30 to 50 influencers a month.
If they respond, she sends them free products to use in an Instagram or TikTok post. Not only have some of those posts grown Heatless Hair's following, but they can boost the influencer's following as well. "There are a lot of influencers that you can send to and you don't really see any profits from it," she said."And then there are some influencers that post and you go viral again."