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The GIST Makes A Move Into Sports Business Coverage

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The GIST co-founder Ellen Hyslop believes one of the most under-covered sports business story in women's sports this past year is hockey.

Three years ago we saw an incredible business opportunity resulting from the lack of female-centric sports news content, which led us to founding The GIST. And now we see another opportunity to bring a focus on women to the business side of sports too, including providing context, curation, as well as macro and micro analysis on the latest news.

From an internal perspective, our data, insights and conversations with our audience were all pointing to this need for women’s sports business coverage. We could tell our community was hungry for the stories about the successes and impact of women in the sports industry as well as news about advancements in gender equity.

3. What do you think was the most undercovered sports business story in women's sports this past year, and why? The PWHPA has all of the top hockey players in the region in it, the US-Canadian gold medal game saw incredible viewership numbers at the Beijing Olympics and sponsors are flocking to the league. The PHF, though, is racking up partners and investors, putting millions of dollars into its league.

Absolutely. There’s undeniable momentum behind women’s sports right now so it’s a really exciting time to be a part of it. Female athletes are also earning first-of-their-kind sponsorships. In the first March Madness of the NIL era, UConn’s Paige Bueckers and Louiville’s Hailey Van Lith have the highest social media earning potential among Sweet 16 players and women’s players make up 11 of the top 20 athletes. Over in the tennis world, 19-year-old Emma Raducanu added Porsche to her growing list of endorsements alongside Vodafone, Dior and Tiffany & Co.

 

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