Global companies that try to find commonalities and drive synergies in marketing strategies around the world soon run into a conundrum: The global consumer marketplace is remarkably diverse. What motivates consumers to make their buying choices can differ sharply even among nations that are close neighbors or that share cultural roots.
Consider China and Indonesia. These are extremely different markets in terms of consumer mindsets, histories, and cultural roots. Yet our research found that the needs that motivate Chinese consumers to select certain snacks are strikingly similar to those in Indonesia. In both markets, snacking is an opportunity for social connection. In the US, by contrast, snacking is an individual moment of indulgence.
BCG 在一个高度多样化的世界里，我们仍然可以在消费者需求中找到深刻的共同点——但在令人惊讶的地方BCGad
BCG New function unlocked [Bot learning] ¡¡ ASERE ES ! SOSCuba DoNotTravelToCuba & BoycottCubanGoods.