Niles: Will Warner Bros. take the next step in the theme park business?

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The movie studio, which recently merged with Discovery, Inc., boasts intellectual property that could be turned into immersive attractions.

This month, the iconic Hollywood studio changed hands, as AT&T spun off the company into the new Warner Bros. Discovery, combining it with the former Discovery, Inc. — the owner of a wide range of cable TV networks, including Animal Planet, HGTV, the Food Network and its eponym Discovery Channel. That gives the new company an expanded line-up of intellectual properties that it could license to theme parks, museums and other attractions around the world.

Warner Bros.’ longest relationship in the theme park business has been with Six Flags, which obtained its Warner Bros. licenses in 1984. The old Time Warner obtained control of Six Flags in the 1990s, only to sell the chain by the end of that decade. Beyond a collection of, Six Flags has not done much with its Warner Bros. franchises other than slap their names on thrill rides and put characters out for meet and greets.

An Emirati poses with Fred Flintstone’s mock-up car at the Warner Bros. World amusement park in Abu Dhabi, United Arab Emirates, Wednesday, April 18, 2018. Meanwhile, Universal has developed Harry Potter into some of the best theme park lands in the world. Outside of the United States, Los Angeles-based Thinkwell Group designedRelated Articles

 

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