The Inflation-Proof Joys of Grocery Outlet Bargain Market

On the Island of Misfit Toys, Rudolph the Red-Nosed Reindeer encounters a forlorn community of would-be Christmas gifts. There’s the train set with square wheels, the squirt gun that shoots not water but jelly, the unfortunately named Charlie-in-the-box. Each possesses a flaw that, while seemingly minor, relegates it to the island, unwanted and unloved.

While GOBM offers pantry staples, I’m drawn to its frivolous, cheap thrills. A carton of plain Greek yogurt could still be cheaper than at your local market, but it’s the tub of matcha coconut yogurt that will be a downright steal. With inflation at its highest rate in forty years, consumers are streamlining shopping lists—we have less discretionary budget for silly little snacks and impulse buys when theyear over year. But a scavenger hunt through Grocery Outlet’s aisle is an exercise in joy.

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