But the key addition is the 5,000 square foot ADAS technology center, developed to help unlock new mysteries for aftermarket product manufacturers.“With the aftermarket, and really nobody has done it yet, is to understand what happens to all those systems when a vehicle is modified,” explained Spagnola.
If ADAS is one “frontier” the SEMA Garage hopes to tackle, the second one, Spagnola said, is the onslaught of new electric vehicles hitting the market over the next few years. For the aftermarket industry, a real key is working with automakers before their new products reach showrooms so they can develop, and have available, their own offerings as soon as the first customers take ownership.
Demand for this newest SEMA Garage is already strong as aftermarket companies look to stay on pace with automakers. There's already a backlog of appointments for members, Spagnola said and the starting engineering staff of nine could grow to about 35.
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