Adidas’ Split With Kanye’s Yeezy Brand Drives Lower Earnings Outlook

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After splitting with KanyeWest, Adidas has lowered its earnings forecast for the year.

Kanye West announces the future of their partnership: adidas + KANYE WEST at Milk Studios on June 28, 2016 in Hollywood, California.

Adidas owns the rights to product designs except for the Yeezy name and is developing plans for what to do with existing inventory. “In other words, it does not include any further central cost allocation for sourcing, digital, retail, or any other services that this part of our business has been benefitting from and that were essential for its success,” Ohlmeyer said.

The Yeezy brand accounted for up to 15% of Adidas’ net income, Morningstar analyst David Swartz said in a note Oct. 26.

 

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Even in the Bahamas we don't rock addidas lol 🤣😂😂 Kanye power y'all suck all over buddy

Sometimes, I think Kanye says things in such a way, that they come out in a way that there not really meant to. He winds up hurting himself more then anyone else.

Idiots

I mean Adidas has nothing going for them besides the Yeezy’s they should have known that, it’s not like Nike, the goodwill of they brand was attached to the Yeezy brand at the hip like a woman and her purse, now it’s time for them to wake up & smell the coffee🤣🤣🤣

Losing half of your profits due to peer pressure on God that’s a big L. That’s what happens with this cancel culture, if you are not wise & careful enough in your risk management, you will end up down in the sewers for just wanting to be a part of me too movement

lmao

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