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China’s TCL wants 15% of SA’s smartphone market

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Chinese smartphone brand TCL is targeting 10% to 15% market share in SA’s tightly-contested mobile device market. 5G telecoms devices

Chinese smartphone brand TCL Communications is targeting 10% to 15% market share in South Africa’s tightly-contested mobile device market.

In 2005, the joint venture was dissolved and TCL acquired Alcatel-Lucent’s 45% share, and Alcatel Mobile Phones became a wholly-owned subsidiary group of TCL. The brand name was then licensed to TCL. While the local smartphone market is tightly-contested, Wittman believes TCL can still crack the local market.

 

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 /  🏆 45. in KR

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