that lets users browse and search for companies without leaving the app.
Companies registered on WhatsApp’s Business Platform will appear in the directory, and in Brazil specifically, it will also be open to small businesses. “This will save people from having to find phone numbers off websites or type a number into their contacts.” WhatsApp said the ultimate goal of its business-related changes is to facilitate secure payments from within the app, and it is currently testing these payments in Brazil.
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