Brands We Believe In is an editorial franchise where our editors celebrate their favorite eco-friendly and sustainably innovative brands that are designing with the planet in mind.
I’m dedicated to becoming a more educated and thoughtful shopper, and I know I’m not alone. It might feel like our individual choices don’t matter, but in the face of the current massive climate crisis, they do. For instance, I’m especially focused on my beauty routine right now. What am I buying? How often am I buying it? Will those items eventually end up in a landfill? I know that the beauty industry is one of the world’s largest polluters, so these are the questions that flood my mind.
So what’s the good news? There have never been more brands committed to becoming more sustainable, andis leading the charge. The brand believes the future of beauty will be driven by sustainable biotechnology, and so it pioneered the concept of “cleanical” with the help of its parent company, Amyris. Let me explain: Almost two decades ago, scientists at Amyris began a project to develop a patented technology that allowed them to create an accessible cure for malaria.
I think it’s easy for people to feel intimidated and overwhelmed by the thought of having to do a complete lifestyle overhaul to live more sustainably. But the reality is you don’t need to do that—you just need to find better alternatives, and Biossance is making it easy to do so. All of its formulas are developed in a facility certified by My Green Lab, the gold standard for laboratory sustainability practices including responsible usage of energy, waste, and water.
But Biossance’s first real industry-leading innovation was the creation of sugarcane-derived squalane. For generations, beauty products have been made with squalene, a substance found in the livers of deep-sea sharks, that also aid in preventing moisture loss in human skin. So Biossance developed the more ethical, efficacious, and purer alternative squalane, which saves two million sharks a year.
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