This is one in a series of stories looking ahead to business challenges and trends for 2023.At 600,000 square feet and with a price tag topping $520 million, the Omni PGA Frisco will become the centerpiece of a golf development when it opens by early May. It’s next to where the PGA of America moved its headquarters from Florida.
He calls the Frisco development the “modern home of American golf.” Dallas-Fort Worth is already the home base for many golf-related businesses, There’s an added bonus to having such a large golf presence in Dallas, said Bob Heere, professor and director of sports entertainment management at the University of North Texas. When a PGA championship is held on a local course, that attracts golfers who want to give it a shot, he said.
Its headquarters will draw pros and others to the region for everything from training and conferences to tournaments.