Michelle Obama Launches Company to Make Healthier Food for Kids

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“I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside,” Michelle Obama said.

announced Wednesday that she has co-founded a new company to make and sell healthier food and drinks for kids, products that she says will be less detrimental to their long-term health because of their lower sugar and higher nutrient content.

“I’ve learned that on this issue, if you want to change the game, you can’t just work from the outside,” she said during a keynote address in New York at a conference on the future sponsored by The Wall Street Journal. “You’ve got to get inside. You've got to find ways to change the food and beverage industry itself.”

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