This company bought the Bed Bath & Beyond name — and they are going to use it

Overstock.com, one of the biggest names in e-commerce, is ditching its name for something just as recognizable: Bed Bath & Beyond.

Calling the acquisition a “significant and transformative step,” Overstock CEO Jonathan Johnson said in a press release that “combining the strengths of the Overstock operational model and the Bed Bath & Beyond brand will create a powerful synergy.” Perhaps using the recognizable name could give Overstock sales a lift, which have sagged in recent quarters mirroring its rivals’ pains, including Wayfair. Both have experienced aafter a pandemic=induced boom in 2020 and 2021 when many customers, unable to travel or go to the office, spent money redecorating their homes.

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