In the second quarter ending on June 30, sales at Burger King’s US restaurants open at least 13 months jumped 8.3% year over year. Globally, including in the US, sales at Burger King restaurants open at least a year grew 10.2%. But much of the sales growth in the US was driven by people spending more when they actually bought food from a Burger King, not because more people were coming through the door. As US consumers pull back on spending, that could be a problem.
“What we really want to do in the short term is reintroduce America’s love affair with the Whopper,” Tom Curtis, president of Burger King North America, told CNN in the spring. That includes making sure workers are well trained in making burgers and ensuring kitchens support consistency and ease of preparation, plus marketing campaigns that highlight the Whopper. Those ads and other Whopper-specific promotions helped boost sales in the quarter, Kobza said Tuesday.
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